In The Automatic Customer, John Warrillow provides the essential blueprint for turning your customers into subscribers The lifeblood of your business is repeat customers. But customers can be fickle, markets shift and competitors are ruthless. So how do you ensure a steady flow of business? The secret - no matter what industry you´re in - is finding and keeping automatic customers. These days virtually anything you need can come through a subscription. Far beyond Spotify and Netflix, companies in nearly any industry, from home contractors to florists, can build subscriptions into their business. Subscription is the key to increasing cash flow, igniting growth and boosting the value of your company. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 per cent of sales growth, The Automatic Customer will be your secret weapon. ´Read, apply and watch your bank deposits grow every month´ Chris Guillebeau, bestselling author of The $100 Startup ´If you have a business, or are thinking about starting one, this book will be the best investment you´ve ever made´ Bo Burlingham, editor-at-large of Inc. and author of Small Giants and Finish Big John Warrillow, the author of Built to Sell, is the founder of The Value Builder System(TM) where advisors help company owners increase the value of their business. Previously, he founded Warrillow & Co., a subscription-based research business dedicated to helping Fortune 500 companies market to small business owners. A sought-after speaker and popular Inc.com columnist, he lives in Toronto.
Get 12 months FREE access to an interactive eBook when purchasing the paperback Used at more than 1500 institutions in 89 countries and translated into 12 different languages, this market-leading text successfully combines an academically robust account of the major theories and models of leadership with an accessible style and practical examples that help students apply what they learn. New to the 8 th edition: A new chapter on Followership looks at the important role followers play in leadership, covering both effective followership (how followers can help leaders accomplish goals) and ineffective followership (why followers sometimes accept toxic leadership). The chapter also includes a self-assessment on followership as well as three new cases: BlueBird Care (an in-home health care agency), Olympic Rowers (1936 Olympic rowing team), and Penn State Sexual Abuse Scandal. A new questionnaire in the chapter on Leadership Ethical Style assesses a leader´s style of ethical leadership and will help leaders understand their decision-making preferences when confronting ethical dilemmas. New coverage of destructive leadership, the dark side of leadership, and psuedotransformational leadership has been included. Key features: A chronological approach that traces how leadership thought has developed over time A consistent format throughout the chapters that allows students to compare the various theories A leadership instrument and questionnaire within each chapter, providing self-assessment and reflection opportunities for each theory presented. The paperback is packaged with FREE 12 month access to an interactive eBook The book is supported by online resources , including a coursepack for instructors consisting of assessment tools, assignable SAGE Premium video, sample course syllabi, lecture notes, access to real-world cases from SAGE Business Cases, and all tables and figures from the book. Whilst for students, there is a study site that includes eFlashcards, e-quizzes, videos of author Peter G. Northouse discussing key concepts from the book, and access to SAGE journal content. Suitable reading for students on leadership courses across a range of subjects including Business & Management, Health and Education. Interactivity only available through Vitalsource eBook included as part of paperback product (ISBN 9781544331942). Access not guaranteed on second-hand copies (as access code may have previously been redeemed).
Introduces a theory about success and human potential. This title shows how a positive mindset is the best predictor of motivation, engagement and performance in the workplace and in your personal life and offers five practical, actionable strategies for creating this mindset that can make us successful at work and at home.
Whether you work in a home office or abroad, business success in our ever more globalized and virtual world requires the skills to navigate through cultural differences and decode cultures foreign to your own. Renowned expert Erin Meyer is your guide through this subtle, sometimes treacherous terrain where people from starkly different backgrounds are expected to work harmoniously together.When you have Americans who precede anything negative with three nice comments French, Dutch, Israelis, and Germans who get straight to the point ( your presentation was simply awful´´) Latin Americans and Asians who are steeped in hierarchy Scandinavians who think the best boss is just one of the crowd,the result can be, well, sometimes interesting, even funny, but often disastrous.Even with English as a global language, it´s easy to fall into cultural traps that endanger careers and sink deals when, say, a Brazilian manager tries to fathom how his Chinese suppliers really get things done, or an American team leader tries to get a handle on the intra-team dynamics between his Russian and Indian team members.In The Culture Map , Erin Meyer provides a field-tested model for decoding how cultural differences impact international business. She combines a smart analytical framework with practical, actionable advice for succeeding in a global world.
For International Business courses. Successfully prepare students for the international marketplace. International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy. MyManagementLab for International Business is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams?resulting in better performance in the course?and provides educators a dynamic set of tools for gauging individual and class progress. Features + Benefits Provide a Thorough Understanding of Emerging Markets Cultural savvy for international success: This text greatly emphasizes cultural literacy and gives students the tools to effectively communicate with foreign business representatives. From understanding the visiting executive of a French multinational corporation to analyzing the impact of trade negotiations with Mexico, this text has the cultural insight to prepare your students for success. Provide a thorough understanding of emerging markets: In today?s world, it?s crucial to have a thorough foundation of the growing importance of emerging markets, especially China and India. The emerging markets theme is introduced in Chapter 1, carried forward in later chapters wherever appropriate, and reinforced in numerous cases, boxed inserts, and end-of-chapter questions and exercises. Five Content Boxes that highlight coverage of current issues: In relation to technology, entrepreneurship, and doing business with a global perspective this text features the following: Venturing Abroad: Exposes students to the opportunities and challenges of conducting business outside their home country. E-World: Provides insight into the impact of e-commerce on how business is conducted internationally. Point Counterpoint: Helps students see issues from different perspectives. Bringing the World into Focus: Helps students understand the historical, cultural, and political contexts of international business. Emerging Opportunities: Highlights challenges and opportunities in emerging international markets. Market Entry Strategy Plan (MESP): Integrated into MyManagementLab, MESP is a hands-on exercise that allows students to analyze the opportunities and challenges created by new market entry. Emerging Markets Topics: In today?s world, it?s crucial to provide a thorough understanding of emerging markets, especially China and India. In this text the emerging markets theme is introduced in Chapter 1, carried forward in later chapters where appropriate, and reinforced in numerous cases, boxed inserts, and end-of-chapter questions and exercises. Keep your Course Current and Relevant Extensive List of New Topic Coverage: To stay current in today?s ever evolving world of international business several new discussion topics have been included: Product safety and counterfeit products Coverage of sovereign wealth funds Subprime meltdown Google and eBay?s struggles in China The eighth edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting international businesses. More specifically, the following content is new or revised to reflect the latest global trends: The pressures on multinational organizations to consider the impact of their actions on the natural environment and on the general welfare of society continue to increase. We have introduced a new context box, ?People, Planet, and Profits,? to address the challenges that international businesses face in promoting their triple bottom lines. The international business course at most colleges and universities encompasses both the external environment and the internal environment of international businesses. We have introduced several new boxes and cases and updated others that focus on changes in the external environment that create opportunities and challenges for firms competing in the international market place. These new cases and boxes include discussions of territorial disputes in the South China Sea, upheavals in the world energy market as a result of fracking, the opening up of the fabled Northwest Passage, expansion of the Panama Canal, and the impact of rising
The #1 international best seller In Lean In, Sheryl Sandberg reignited the conversation around women in the workplace. Sandberg is chief operating officer of Facebook and coauthor of Option B with Adam Grant. In 2010, she gave an electrifying TED talk in which she described how women unintentionally hold themselves back in their careers. Her talk, which has been viewed more than six million times, encouraged women to ´´sit at the table,´´ seek challenges, take risks, and pursue their goals with gusto. Lean In continues that conversation, combining personal anecdotes, hard data, and compelling research to change the conversation from what women can´t do to what they can. Sandberg provides practical advice on negotiation techniques, mentorship, and building a satisfying career. She describes specific steps women can take to combine professional achievement with personal fulfillment, and demonstrates how men can benefit by supporting women both in the workplace and at home. Written with humor and wisdom, Lean In is a revelatory, inspiring call to action and a blueprint for individual growth that will empower women around the world to achieve their full potential.
Put an end to miscommunication and inefficiency-and tap into the strengths of your diverse team. If you read nothing else on managing across cultures, read these 10 articles. We´ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you manage culturally diverse employees, whether they´re dispersed around the world or you´re working with a multicultural team in a single location. This book will inspire you to: Develop your cultural intelligence Overcome conflict on a team where cultural norms differAdopt a common language for more efficient communicationUse the diverse perspectives of your employees to find new business opportunitiesTake varying cultural practices into account when resolving ethical issuesAccommodate and plan for your expatriate employees This collection of articles includes ´´Cultural Intelligence,´´ by P. Christopher Earley and Elaine Mosakowski; ´´Managing Multicultural Teams,´´ by Jeanne Brett, Kristin Behfar, and Mary C. Kern; ´´L´Oreal Masters Multiculturalism,´´ by Hae-Jung Hong and Yves Doz; ´´Making Differences Matter: A New Paradigm for Managing Diversity,´´ by David A. Thomas and Robin J. Ely; ´´Navigating the Cultural Minefield,´´ by Erin Meyer; ´´Values in Tension: Ethics Away from Home,´´ by Thomas Donaldson; ´´Global Business Speaks English,´´ by Tsedal Neeley; ´´10 Rules for Managing Global Innovation,´´ by Keeley Wilson and Yves L. Doz; ´´Lost in Translation,´´ by Fons Trompenaars and Peter Woolliams; and ´´The Right Way to Manage Expats,´´ by J. Stewart Black and Hal B. Gregersen.
The primary objective in the ninth edition of Retailing Management is to inform students about the exciting new developments in the retail industry. Retailing has evolved into a high tech, global, growth industry. Retailers like Wal-Mart, Home Depot, Amazon, Starbucks, and Kroger are some of the most admired and sophisticated businesses in the world. The developments in the industry are providing challenging and rewarding opportunities for students interested in retailing careers and companies supporting the retail industry such as IBM, Procter & Gamble, and Google. In preparing this edition, the authors focused on five important developments: (1) the use of big data and analytical methods for decision making, (2) the application of social media and smart phones for communicating with customers and enhancing their shopping experience, (3) the issues involved in utilizing a mobile channel and providing a seamless multichannel experience for customers, (4) the engagement in corporate social responsibility activities - the consideration of society when making business decisions, and (5) the impact of globalization on the retail industry. We are pleased to announce the addition of Professor Dhruv Grewal, The Toyota Chair of Commerce and Electronic Business, and Professor of Marketing at Babson College to the Retailing Management author team. Dhruv brings years of academic experience to the project, as evidenced by dozens of retailing-related articles that he has co-authored. He also co-edited the Journal of Retailing from 2001 to 2007 with Michael Levy, a close colleague and collaborator for over 20 years.
Social Media-Nutzung für das Recruiting und Lernen, die Leistungen und Möglichkeiten von Business-Netzwerken für das HR und inhaltliche Ideen kommen in einem eigenen Kapitel mit vielen konkreten Anregungen zur Sprache. Im Teil der die internen Internetnutzung lernt man das Internet als Arbeitsinstrument kennen, beispielsweise zu Themen wie Home Office, Mitarbeiterbefragungen, Recherchestrategien für das HR und die besten Blogs zum Personalwesen. Der Aufbau und die Pflege von Kandidaten- und Talentpools, spannende vielfach kostenlose aber wenig bekannte Online-Lerntools, die vielfältigen Nutzungsmöglichkeiten von Tablets als Lerninstrumente sind weitere Themen. Arbeitsrechtliches zu Datenschutz und Nutzungskontrollen, Ausblick und Chancen des Mobile Learning und Recruiting, Erfolgsfaktoren von Video-Recruitings und neue sich abzeichnende Trends und Zukunftsszenarien runden die breite Palette von Themen ab. Aber auch kritische Informationen beispielsweise zu Social Media-Entwicklungen oder zur Technisierung fehlen nicht und tragen zur Objektivität bei. Viele Übersichtstafeln, Schaubilder, Pro- und Contra-Checks erhöhen die Lesefreundlichkeit und geben auch Schnelllesern Sofortinformationen. Zahlreiche Arbeitshilfen und Checklisten erleichtern die Umsetzung und Anwendung des Praxiswissens und fassen relevante Informationen zusammen. Alle Arbeitshilfen, Checklisten und Übersichtstafeln aus dem Buch sind auch auf der CD-ROM zur individuellen Bearbeitung enthalten. Hinzu kommen Mustertexte und Mustervorlagen und alle Webadressen von Lerntools, Softwareempfehlungen und HR-Blogs auf im Browser abrufbaren Webseiten. Zudem ist das Buch als zusätzliche Dienstleistung auch als E-Book auf der CD-ROM enthalten.
Home Care Sensor Management System:Eine Alarmsoftware für Pflegeinstitutionen Christian Anderegg/ Oliver Düggelin
This book provides the vitreoretinal surgeon with advice and guidance on how to treat and manage the unpredictable complexities and potential intra- and postoperative complications that are encountered during the course of vitreoretinal surgery. Internationally renowned surgeons share their extensive surgical experience in a clearly written and well-illustrated format, delivering helpful practical answers to the important problems frequently confronted in this ever-challenging area of ophthalmic surgery. Management of Complicated Vitreoretinal Diseases will appeal to surgeons young and old, and will find its home not only in the library but also in the office and the operating room itself. The open and positive way in which the many scenarios and difficulties encountered in surgery are confronted will improve the expertise of the surgeon and, most importantly, the outcomes for patients.