´´Bigger is better turned out to be another 20th century myth. Larry Farrell has eloquently described why.´´ -Peter Drucker, The 20th Century´s Greatest Management Thinker ´´If you want to learn about international entrepreneurism, Larry Farrell is your man.´´ -Tom Peters, The World´s All-time Best Selling Business Author There´s nothing like a severe, unexpected, worldwide recession to get one´s entrepreneurial juices flowing. After the initial shock and trauma pass, it finally hits home that you can´t trust anyone to run the damn economy and save your job...you´re truly on your own in this crazy and uncertain 21st century global economy! Larry C. Farrell is the Chairman of The Farrell Company, the world´s leading firm for researching and teaching entrepreneurship. He founded the firm in 1983 to do his own ground-breaking research into the high-growth business practices of the world´s great entrepreneurs. Today, with affiliates in North America, Asia, Europe, South America, and Africa, over five million people, in forty countries, across nine languages, have attended the company´s programs. Over the past quarter century, Larry has personally taught entrepreneurship to more individuals, organizations, and governments than any person in the world.
Solution Selling has been one of the most popular selling methodologies. This title includes the 13 principles of Solution Selling[registered], with examples, quizzes and self-assessment exercises for each. It shows salespeople how to customize the message and the value proposition for each buyer.
Im hoch qualifizierten Vertrieb liegen die Wachtumspotenziale der nächsten Jahre, nach denen viele Unternehmen heute suchen. In Zeiten einer egalisierenden Marktentwicklung wird nur der seine Marktberechtigung erhalten und ausbauen können, der eine hervorragende Leistung erbringt und diese ebenso professionell verkaufen kann. Ulrich Dietze, Experte für die Optimierung von Vertriebsprozessen, zeigt Ihnen, mit der von ihm entwickelten Methode TQS Total Quality Selling, einen klaren, nachvollziehbaren Weg zu mehr Umsatz und Ertrag in jeder Branche. Alle Unternehmen die Total Quality Selling eingeführt haben, liegen über dem Branchendurchschnitt oder sind mittlerweile selbst zum Marktführer geworden. Auf CD-ROM: alle TQS SalesTools, zahlreiche Checklisten und Vorlagen sowie eine Demoversion des TQS SalesCoachs.
A sister title to ´´Tiny Homes´´, this chronicles 21st century nomads, people who inhabit homes that are compact and mobile, either on wheels or in the water. With more than 1000 colour photos accompanying stories and descriptions.
Were you looking for the book with access to MyOMLab? This product is the book alone and does NOT come with access to MyOMLab. Buy Operations Management, 8th edition with MyOMLab access card (ISBN 9781292098777) if you need access to MyOMLab as well, and save money on this resource. You will also need a course ID from your instructor to access MyOMLab. Operations management is important, exciting, challenging ... and everywhere you look! Important, because it enables organizations to provide services and products that we all need Exciting, because it is central to constant changes in customer preference, networks of supply and demand, and developments in technology Challenging, because solutions must be must be financially sound, resource-efficient, as well as environmentally and socially responsible And everywhere, because in our daily lives, whether at work or at home, we all experience and manage processes and operations.
Written by best-selling authors in their field, the fifth edition of Operations and Process Management inspires a critical and applied mastery of the core principles and process which are fundamental to successfully managing business operations. Approaching the subject from a managerial perspective, this innovative text provides clear and concise coverage of the nature, principles, and practice of operations and process management.
This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation. Product Description This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation. Features + Benefits Brings the most up-to-date academic thinking and professional practice together in one place, covering all aspects of e-business. Range of features to help students learn effectively including margin definitions, international case studies, activities and weblinks. In-depth case studies on a range of organisations in both the public and private sectors, from start-ups to global companies such as Google and Facebook. Exemplary teaching and learning package saves lecturers time and helps students learn. Backcover Digital Business and E-Commerce Management 6th edition Dave Chaffey Which strategies and actions are needed to develop and sustain a Digital Business? How should we prioritise our investments in Ecommerce and Digital Business? What are the main changes that need to be made to an organization to facilitate digital business? If these are questions you are striving to understand or initiate, then this practical and accessible new edition of Dave Chaffey?s best selling book is your answer. Written in an engaging and informative style, Digital Business and E-Commerce Management will equip you with the knowledge and skills to navigate today?s fast-paced world of continuous technological development. In this sixth edition of his bestselling book, leading authority Dave Chaffey brings together the most recent academic thinking and professional practice. Covering all aspects of e-business including strategy, digital marketing and supply chain management, Digital Business and E-Commerce Management gives you the benefit of: · A structured approach to review, plan and implement e-commerce strategy for all types of organization. · The latest on digital marketing techniques such as search engine, content and social media marketing · Expanded coverage of creating integrated experiences for mobile and desktop devices · Case studies and interviews showing how startups and large organisations have grown through creating effective digital business strategies. · A companion website at www.pearsoned.co.uk/chaffey , providing access to the latest digital business and e-commerce developments via Dave Chaffey?s regularly updated Blog, twitter feed and updates to Dave?s series of books. The website also provides the opportunity for self-assessment and access to extra case studies demonstrating digital business and e-commerce in action. Whether you?re an undergraduate or postgraduate student studying digital business and e-commerce, or a business manager, Digital Business and E-Commerce Management is the essential text to help you understand and apply digital technology, strategy and implementation. [Review quotes to be included] Dave Chaffey is co-founder of Ecommerce advice site SmartInsights.com and a consultant, trainer and visiting lecturer on digital marketing courses at Cranfield School of Management, University of Derby and Manchester Metropolitan University. Part 1 Introduction 1 Introduction to digital business and e-commerce 2
This best-selling and market-leading text gives students a thorough understanding of the core concepts and key topics of management control and related performance measurement and incentive systems, processes, and critical trade-offs in their design and use, employing a wide range of international case studies and real life examples.
Most company´s change initiatives fail. Yours don´t have to. If you read nothing else on change management, read these 10 articles (featuring ´´Leading Change,´´ by John P. Kotter). We´ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you spearhead change in your organization. HBR´s 10 Must Reads on Change Management will inspire you to: Lead change through eight critical stagesEstablish a sense of urgencyOvercome addiction to the status quoMobilize commitmentSilence naysayersMinimize the pain of changeConcentrate resourcesMotivate change when business is good This collection of best-selling articles includes: featured article ´´Leading Change: Why Transformation Efforts Fail´´ by John P. Kotter, ´´Change Through Persuasion,´´ ´´Leading Change When Business Is Good: An Interview with Samuel J. Palmisano,´´ ´´Radical Change, the Quiet Way,´´ ´´Tipping Point Leadership,´´ ´´A Survival Guide for Leaders,´´ ´´The Real Reason People Won´t Change,´´ ´´Cracking the Code of Change,´´ ´´The Hard Side of Change Management,´´ and ´´Why Change Programs Don´t Produce Change.´´