For International Business courses. Successfully prepare students for the international marketplace. International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy. MyManagementLab for International Business is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams?resulting in better performance in the course?and provides educators a dynamic set of tools for gauging individual and class progress. Features + Benefits Provide a Thorough Understanding of Emerging Markets Cultural savvy for international success: This text greatly emphasizes cultural literacy and gives students the tools to effectively communicate with foreign business representatives. From understanding the visiting executive of a French multinational corporation to analyzing the impact of trade negotiations with Mexico, this text has the cultural insight to prepare your students for success. Provide a thorough understanding of emerging markets: In today?s world, it?s crucial to have a thorough foundation of the growing importance of emerging markets, especially China and India. The emerging markets theme is introduced in Chapter 1, carried forward in later chapters wherever appropriate, and reinforced in numerous cases, boxed inserts, and end-of-chapter questions and exercises. Five Content Boxes that highlight coverage of current issues: In relation to technology, entrepreneurship, and doing business with a global perspective this text features the following: Venturing Abroad: Exposes students to the opportunities and challenges of conducting business outside their home country. E-World: Provides insight into the impact of e-commerce on how business is conducted internationally. Point Counterpoint: Helps students see issues from different perspectives. Bringing the World into Focus: Helps students understand the historical, cultural, and political contexts of international business. Emerging Opportunities: Highlights challenges and opportunities in emerging international markets. Market Entry Strategy Plan (MESP): Integrated into MyManagementLab, MESP is a hands-on exercise that allows students to analyze the opportunities and challenges created by new market entry. Emerging Markets Topics: In today?s world, it?s crucial to provide a thorough understanding of emerging markets, especially China and India. In this text the emerging markets theme is introduced in Chapter 1, carried forward in later chapters where appropriate, and reinforced in numerous cases, boxed inserts, and end-of-chapter questions and exercises. Keep your Course Current and Relevant Extensive List of New Topic Coverage: To stay current in today?s ever evolving world of international business several new discussion topics have been included: Product safety and counterfeit products Coverage of sovereign wealth funds Subprime meltdown Google and eBay?s struggles in China The eighth edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting international businesses. More specifically, the following content is new or revised to reflect the latest global trends: The pressures on multinational organizations to consider the impact of their actions on the natural environment and on the general welfare of society continue to increase. We have introduced a new context box, ?People, Planet, and Profits,? to address the challenges that international businesses face in promoting their triple bottom lines. The international business course at most colleges and universities encompasses both the external environment and the internal environment of international businesses. We have introduced several new boxes and cases and updated others that focus on changes in the external environment that create opportunities and challenges for firms competing in the international market place. These new cases and boxes include discussions of territorial disputes in the South China Sea, upheavals in the world energy market as a result of fracking, the opening up of the fabled Northwest Passage, expansion of the Panama Canal, and the impact of rising
Praise for From Assets to Profits Competing for IP Value & Return ´´A timely collection of insights from a cast of leading experts whose experience spans the entire IP ecosystem. Mr. Berman´s examination of IP assets and business models--and their myriad dynamics and dependencies--provides a compass that leads readers through a changing landscape.´´ --Damon C. Matteo, Vice President & Chief Intellectual Property Officer, Palo Alto Research Center, a subsidiary of Xerox Corporation ´´What is most impressive about Bruce Berman´s new book is that it provides a holistic approach to IP management. For most patent holders, IP needs to serve the business, not be it. As many of the contributors to From Assets to Profits point out, considerations such as relationships, alliances, and competitive advantage provide most companies greater ROI than the siren song associated with patent royalties. From Assets to Profits is a welcome addition to the best thinking about managing intellectual assets.´´ --Marshall Phelps, Corporate Vice President for IP Policy & Strategy, Microsoft ´´From Assets to Profits provides a road map for helping IP holders move from an exclusionary strategy to a more inclusive one for creating meaningful profits. Bruce Berman´s valuable book helps readers step seamlessly into the shoes of an IP chieftain, investor, broker, open-network innovator, litigator, and economist.´´ --Bill Coughlin, President & CEO, Ford Global Technologies, LLC ´´When it comes to articulating the value and importance of intellectual property, no one does it better than Bruce Berman. In his fourth book, From Assets to Profits, Berman continues this quest, demonstrating how to profit from IP with concrete examples and insights from the industry´s foremost experts. Like his previous books, this is a must-read for all business and finance executives. Berman´s books are as conceptually brilliant and as innovative as the people and content they cover.´´ --Steve Lozan, Investment Manager & IP Sector Specialist, Smith Barney
Entgegen der herrschenden Meinung sind Unternehmer nicht per se reich. Der Autor stellt fest, dass viele Unternehmen eher unrentabel sind und viele Selbstständige selbst und ständig arbeiten und so, dass sie kaum davon leben können. ´´Profit First´´ liefert ein einfaches und überwältigend effektives System, das jedes Unternehmen von einer Geldvernichtungsmaschine zu einer Geldmaschine machen kann.
A sister title to ´´Tiny Homes´´, this chronicles 21st century nomads, people who inhabit homes that are compact and mobile, either on wheels or in the water. With more than 1000 colour photos accompanying stories and descriptions.
Were you looking for the book with access to MyOMLab? This product is the book alone and does NOT come with access to MyOMLab. Buy Operations Management, 8th edition with MyOMLab access card (ISBN 9781292098777) if you need access to MyOMLab as well, and save money on this resource. You will also need a course ID from your instructor to access MyOMLab. Operations management is important, exciting, challenging ... and everywhere you look! Important, because it enables organizations to provide services and products that we all need Exciting, because it is central to constant changes in customer preference, networks of supply and demand, and developments in technology Challenging, because solutions must be must be financially sound, resource-efficient, as well as environmentally and socially responsible And everywhere, because in our daily lives, whether at work or at home, we all experience and manage processes and operations.
This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative . A comprehensive introduction to HRM for students who are new to the field, but who will be seeking employment in a global market, working with diverse colleagues and across international borders. Broken down into three parts covering Strategic Issues in HRM , HRM in Practice and HRM in Context , and weaving international and cross-cultural perspectives throughout, the text explores the ever-changing world of human resource management. The various theories, practices and debates that populate this field are examined, and the challenges and controversies that arise when theory meets practice are explored. The international dimension in all its aspects including cross-cultural working, diversity, equality and international business have been considered throughout. Practical learning features have been included to help students develop skills they can apply to their course and in graduate employment. In the new edition, the authors have further explored the international context for HRM, not just for multinational corporations but also for small businesses and not-for-profit organizations, with added analysis on the importance of recognizing that effective functioning of organizations is not simply measured by financial performance, but also by taking into account the broader social, economic and political contexts. International case studies covering emerging economies and specific ethical issues are included with each chapter containing two case studies - one short case mid-chapter and a longer end-of-chapter case, each of which has a set of accompanying questions for students to explore individually or in groups to broaden their learning. The book is supported by a SAGE Edge site , featuring a range of tools and resources for lecturers and students, including SAGE journal articles, PowerPoint slides, web and video links, interactive multiple choice questions, chapter specific podcasts and an instructor´s manual. Suitable for undergraduates and post-graduate students looking for a strategic and international perspective of HRM.
Dieses Buch liefert eine fundierte Einführung in die Praxis und Theorie des strategischen Controlling. Es richtet sich an alle Führungskräfte in Non-Profit-Organisationen, deren Aufgabe darin besteht, die Zukunft der Organisation zu gestalten.
Für diese Fallstudiensammlung wurden 50 praxisrelevante, aktuelle und ´´typische´´ Fälle aus den Führungsetagen zu verschiedenen Themenfeldern der Personalführung aufbereitet. Im Vordergrund steht die Beschreibung alltäglicher Führungs- und Managementsituationen, d. h. konkreter Verhaltensweisen und Handlungsabfolgen von Führenden und Geführten in Non-Profit- sowie For-Profit-Organisationen. Kurzzusammenfassungen, Falleinstufungen, ´´Teaching Notes´´, Literaturempfehlungen und ein Stichwortverzeichnis verschaffen Dozierenden einen raschen Überblick.